Shutterfly probably wanted to take the wind from Amazon Prints’ sails a little bit and lessen the impact of the noticeable price difference, but more about that later. And Shutterfly is taking the whole thing seriously, because following Amazon’s entry it promptly offered a 40 % price reduction (!) on all items – in fact up to and including October 2.
The Seattle-based provider’s entry into photo print needs to be taken seriously, because on the day of the Amazon Prints launch, the Shutterfly share price nosedived by more than 10% compared to the previous day – and nothing has changed in the last few days.
The advantage that the Internet giant has is, of course, its immense degree of eCommerce market penetration, which is certainly getting this new business activity off to a great start. Shutterfly, currently ranked the biggest producer of photos and photobooks in the USA at sales in 2015 of some 1 billion Euros, is in direct competition with Amazon’s new offering. The launch of Amazon Prints could herald tough times ahead for online photo print providers Source: Well, that is not yet comparable with what Cewe or Shutterfly has to offer. The offering is initially restricted to three standard photo formats and two different photobook configurations. Amazon has gone online with its photo print service without making a press announcement. Below I shall be going into more detail as to what the background to all this is and whether Amazon will be providing a well-thought-out and qualitatively appealing overall package in combination with its previous services, despite comparatively lower prices.īut first let’s kick off with what has happened in the last few days. If Amazon does get established in the online photo print sector, then several other market players will face the prospect of a significant drop in sales. shortly before the start of the Christmas trade, seems to be a decision that makes sense. The timing of its entry, on September 21, i.e. Amazon Prints is the name of the online giant’s entry ticket to the lucrative photo print market. In addition to online retailing, its cloud service and its streaming services, Amazon has now been involved in the printing of personalized photobooks and photos sourced from its cloud for some two weeks, but so far only in the USA. What’s behind it? Bernd Zipper has taken a closer look. “Amazon Prints” went online in mid-September and has caused an almighty stir.
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